Digital Marketing

Venue

Emil-Figge-Strasse 42, Rooms C.E. 41, C.3.32, A.1.03
Fachhochschule Dortmund
44227 Dortmund


Description

Modern work life requires not only people from the marketing department to use social media channels, but a lot of processes will be transferred to the digital marketing world. Human resource departments will have the need to know how to search and advertise new and vacant positions, as well as judging who is the best applicant to do the interview with. Interviews will be mostly done (first rounds) online to be as flexible as possible. Cultural differences more and more will be the main focus to do marketing in a global world as not one strategy fits all regions. So regional marketing and specific marketing actions will be needed to get the best out of the work invested.

Target

During the summer school the participants will work in groups on a given project in an early innovative stage and generate one or more routes for future setup of the digital marketing strategy of a company. The students will learn the usage and principles behind social media marketing, search marketing, guerilla marketing as well as video conferencing. All this with the restrictions given in cultural differences of a modern global world will allow to generate the current required digital marketing skills. The whole course will be focused on working with a real case to improve or generate a social media concept for an existing company.

Prerequisites

  • Open to all students, the more different disciplines the better the outcome per student will be.

Results

3 ECTS for successful participation in the Dortmund International Summer School, additional 3 ECTS for delivering a homework defined during or before the event.


Trainers

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Elena Vitkauskaite (Center for eBusiness Research, KTU Kaunas, Lithuania)


Registration

  • More information and the registration link can be found here.
  • There are 20 places available for this Stream.

Schedule

To be announced.