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Corporate Social Responsibility - All About Marketing?
Corporate Social Responsibility (CSR) today is more than the application of ethical standards to a cooperation. It effects several fields of a company’s strategy. Especially the cooperate communication and the marketing strategy is related to CSR.

The motifs for undertaking social responsibility show a bright variety. For example a AAA-rating is nowadays not possible without a persuasive annularly CSR report.

Using the example of different case studies from the industry the motifs for usage, implementation and its final outcome will be analyzed in detail and linked to the topics of Cause Related Marketing, Greenwashing and ISO 26.000.